Using YouTube’s Affiliate Program for Marketing and Commission

Staff Writer: Jacqueline Thomas, Staff Writer 8/10/09

Overview

One of the most exciting affiliate programs available is provided through YouTube. YouTube receives over a 70 million unique visitors each month. YouTube’s popularity makes it a great place to get your feet wet in internet marketing. This <strong>affiliate program</strong> provides you with nearly guaranteed income. If you have watched a video on YouTube since late 2008, you may have noticed the transparent advertisements on the bottom of your video. Although not annoying, these ads are difficult to ignore. Harnessing <strong>the affiliate program</strong> available through YouTube, you can do something similar with your audience. As you are making sales for your company of choice, you will be amazed at the results of this program.
What is YouTube?

YouTube is the fourth most popular website on the internet. It was created in 2005 by former Paypal workers and purchased by Google in 2006. YouTube is a social media site. On it, users can share videos and make comments related to those videos. It has gained popularity steadily since 2005 due to its ease of accessibility and fast service. Anyone with a video and an email address can create a YouTube user account and upload their video. The video is then published for public viewing, or it can be kept private.
With the tagline “Broadcast Yourself,” YouTube invites all to add videos that populate the site. Subject matter on YouTube ranges from sophomoric humor to music videos to cooking tutorials. As a matter of search engine results, YouTube most often ranks on the first page. Generally speaking, whatever the subject, there is a good chance YouTube has a corresponding video.
What is YouTube’s Affiliate Program?

Think of it as a commercial. It is no secret that in the age of TiVo and internet video streaming, traditional commercials are quickly becoming a relic of the past. In order to reach potential customers, you will have to invent new ways to market yourself as a brand. The best way to do this is through new media. Using YouTube is a great way to get started on just that.
When working directly with YouTube, you can create ads that are shown in one of three ways. The first way is an ad on the home page. This ad will be visible to all those who visit YouTube.com, and is probably the most visible of all three ad formats. This option is also the most expensive. The second way to show your ad is through the transparent advertisements on the YouTube videos themselves. This way is particularly effective when working with specific YouTube partners who upload material relevant to your company products. The third and final way to use YouTube’s affiliate program is through contextual ads that display on the sidebar of the video pages. These ads are not as effect as the transparent ones, but with an eye-catching advertisement, it is possible to lure the visitor to your product site.
The YouTube affiliate program is two-fold. If you are a company looking to sell your products, you can use YouTube to advertise to specific demographics. This is with or without a video of your own. You can create a video that directly advertises your product, or your can attach your advertisement to a video by a popular YouTube producer. If you are that popular video producer on YouTube, you can choose to accept advertisements related to your content. If you do that, you will receive an <strong>affiliate program commission</strong> based on hosting the ad and making sales through that ad.
Benefits of YouTube’s Affiliate Program

The benefits of utilizing YouTube’s marketing affiliate program are seemingly endless. Here are a few of the amazing benefits you get from partnering with YouTube to sell your products.

  • You receive a huge pool of customers. What makes YouTube so necessary to your marketing campaign is its shear amount of potential customers. Although your video may or may not receive a million views, every person who watches your video and enjoys it is likely to share it with their friends, family, and co-workers. In a pool of a hundred viewers, your advertisments should be relevant to at least ten of them.
  • You are able to target your demographic. YouTube allows you to customize who views your marketing. The site boasts audiences that range from preteen to senior citizen and every age group in between. If you are marketing diapers or other baby products, it would make sense to advertise on videos about parenting. Those viewers are more likely to purchase through your ads than if your ads were displayed on a video about karate.
  • You make money. This is not to be forgotten. The amount of money you make directly depends on the effectiveness of your demographic targeting and the demand for your product. If you are sure that you are targeting the right audience, and your product is useful, then wait for the money to roll in.

How to Get Started with YouTube

Beginning with those who want to advertise their products directly on YouTube, you have various options. The first few options include big campaign advertisements. These are the ads on the main YouTube page, and also the bigger transparent ads on the bottom of the videos. The price range for these advertisements go from $50 thousand to $500 thousand for a three month placement. In order to get started on this type of ad campaign, contact YouTube directly.
If you are interested in something decidedly less expensive, you can use AdWords by Google. If you are not familiar with it, AdWords is a immensely popular advertisement campaign by Google. These advertisements would likewise be placed on the bottom of YouTube videos, although they are somewhat smaller in size then the premium YouTube ads. The starting price for these AdWords is $1 per thousand impressions. If targeting a specific demographic within the YouTube audience, the price raises to a still respectable $2 per thousand impressions.
Another option for affiliate commission through YouTube is by allowing premium ads to be placed on your content. This option is only available to the more popular video producers on YouTube. Although there is no specific algorithm on record, it is speculated that YouTube only accepts as partners those video producers with at least 2000 subscribers. The more popular you are, the more likely your application to become a YouTube partner will be accepted. Once accepted, you can then attach relevant advertisement to your content, and begin making a commission off of those impressions. The amount of money you make will depend on how many people view your videos.

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