Erin Kilgour, Staff Writer, 8/10/2009
The World Wide Web is not limited to a single country or a single language. It is open to the world. Every country and every language. To make it seamless and be accessible to people of all countries, cultures and languages, websites are developed in not just English but in every possible language of different countries. With such a huge ocean of languages it is obvious that a search engine in a single language cannot be useful. Many search engines have come up with Foreign Search Engines that can search the sites of specific countries or languages with specific keywords. Some of the best examples of such Foreign Search Engines are Japanese Google, AOL in Spanish, German Yahoo, French AltaVista and many more. Thus any user keying in words in their native language can search for sites through these Foreign Search Engines and get the result in their own language. For the Foreign Search Engines to find your site, you don’t need to translate your website into different languages. Instead there are search engine optimizing techniques that can help you develop a strong presence on these Foreign Search Engines. If someone in Spain is typing in a keyword specific to your site in his native language Spanish on the AOL search that does not mean that he or she does not speak or read English. Millions of foreigners do converse in English and yet when they seek for information on the net, 99% of them may be keying in words they are comfortable with which would be their mother tongue. Websites that do not have search engine optimizing for such Foreign Search Engines will not have the chance of reaching people in foreign lands. Although the content on the whole site need not be translated to be accessible to Foreign Search Engines, you will need to have at least one page in a language you think will be searched most (after English). For example if your site caters to a niche market in Japan and Spain, having one page in Japanese with search engine optimizing in Japanese keywords along with the meta tags so that it can be submitted to Japanese Google and one page in Spanish with search engine optimizing in Spanish keywords to be submitted to Hispanic search engines could help. Such single entry page per language can also help you to get to the top ranking on Foreign Search Engines. It would be difficult for the webmaster to do this single handedly. It is advisable to seek the help of a professional search engine optimizing company who have foreign native professionals on their staff list who can offer you search engine optimizing techniques and submission services in different languages.
While designing a website, the webmaster not only puts up content in the form of words or articles but to make the site more interesting images and videos are also included. In fact there are some sites that specialize only in images. However a browser when searching for an image will type in only the keywords. How then would the spider or crawler of a search engine check for images relating to the keyword. The best image search engine crawler tracks the image tag and the link that points to the related images. Images on the web are saved in gif, jpeg or png formats. The best image search engine will search for these extensions and the metadata stored in the alt attribute of the image like in the link description or in the text describing the image and other content on the page. The text surrounding the image may sometimes be irrelevant as the image may be having a small data relevant to the topic. The best image search engine neednot necessarily have many results; however the sources should be selected carefully.
With the demand for ranking high on search engines, many people have come up with easier ways called search engine cloaker to beat the competition. Search engine cloakers are black hat techniques in search engine optimization wherein the content showed to the search engine crawlers is quite different to that showed to the user.
Black hat techniques are achieved by:
- Delivering information based on the user’s IP address that is the User-Agent HTTP header.
- When the search engine spider identifies a user, a server side script submits a webpage of a different version. This webpage contains content which is actually not there on the page displayed. The main purpose of using search engine cloaker is todeceive the spiders of search engines into displaying pages which would otherwise not be displayed. Search engines frown upon this practice and websites indulging in such manipulation, if found, may be permanently banned by the search engines. For a website to rank high on the search engines there should be compelling and rewarding content on as many pages of the website as possible. These webmasters are tempted to design their webpage solely for the reason of search engine optimizing. The end result is pages that have too many keywords (also referred to as keyword spamming) and other components that are search engine “friendly” but of no relevance to the actual user. Thus black hat search engine optimizationpractitioners consider search engine cloaker techniquetosplit the webmasters efforts and target the crawlers and human visitors separately.
A cloaking campaign planned carefully can yield good results. Webmasters who indulge in search engine cloaker techniques should set up different domains that host the cloaked pages and not do it from their primary website. Thus in the eventuality of the search engine banning or penalizing, the primary website will not be affected. Search engine cloaker techniques are pretty useful for those who target a broad scope of “long tail” keywords such as affiliate marketers. With quantity being the key, they can use cloaking software packages to create search engine optimizedpages that will rank well on the search engines. Search engine cloaker techniques can also be used by those sites for which getting indexed on search engines are difficult like flash-based websites.