It is important to understand where your traffic comes from and what visitors do when they reach your site. In fact, it is essential to online success.
Analyzing the average navigational paths of visitors to your site can help you identify which routes tend to lead to the most sales. With this information, you can optimize your site to steer more visitors where you want them to go.
Effective visitor tracking involves recording which days and times you draw the most traffic to your site. By observing these details, you can come to appreciate your typical visitor’s behavior. Noticing trends, you can optimize your advertising and promotions to boost traffic levels during the otherwise low periods. You can also boost your conversion rates during the high visiting periods.
Using the data to improve your website’s draw of visitors plus your increase in conversions is very effective. Niche marketing is the ultimate result, since the information allows you to focus primarily on the idea of unique, highly specific groups.
The demographic information you can obtain with visitor tracking and counter systems, you can be very specific about the customers you’re focusing upon and who is visiting your site.
By tracking your visitors, lets you get to know your audience. In marketing and sales, this is always a crucial step. Many people are prepared to pay for online visitors, but this makes free visitors all the more valuable. In truth, there is little point in paying for visitors, whether it’s via paid advertisement or via third-parties who guarantee real visitors, unless you can be sure your content will convert them to sales.
Tracking your visitors is a process that should help you get a handle on your website’s effectiveness. Ultimately, you should be putting together a profile for your visitors. The number of visitors and the time you spend on each page are two key indicators of your website’s effectiveness at engaging visitors. Conversion rates are also key in that they start you off on the right foot to recognizing how well your call to action copy works. As a key performance indicator of your visitor’s behaviors, the conversion rates are simple and effective. The average website conversion rate usually is around 2% so if you do better than this is the fastest way to the heart of why your website mostly exists, but there is a lot more you should plan on worrying about in the future.
The average order value is another good metric, particularly when it comes to using paid advertising. Days and visits to purchase also help to build up a compelling web analytics system. By looking at visits and average time on site you can get an even better idea of the value of each of your visitors. Other measurements of the true customer behavior on your website include the time it takes someone to complete an Outcome on your website and the frequency with which each person visits your site.
Visitor loyalty and recency are two key performance indicators you should look at next to the straightforward numbers. For counting visitors, these two key performance indicators allow you to count the number of people who visit your site repeatedly and how frequently.
Customer loyalty measurements help you understand the effectiveness of your marketing campaigns based on the deep analysis of behavior that is driving your customers Most web analytics tools automatically count New Visitors in loyalty trackers, however, so it is important to pick out the right tool; New Visitors should not show up in “less one day” or “0 days ago” category and should be filtered out entirely.
One final measurement you should consider when assessing your website visitors is the task completion rate. This particular rate is measured most often using a survey, presented to the user either when they are in the middle of a session or your site or at the end of a session, as they navigate away from your site or opt to close their browser.
The reason you need to conduct this type of visitor tracking is established by the fact that only 2% of website visitors actually convert on a given website. The other 98% visited a given site for a reason that the website owner or manager has not considered and designed the site for. Conducting the kind of tracking mentioned above, it becomes possible to find out what these other 98% of visitors are interested in and therefore what the website owner can do to raise their conversion rate and engage the other 98% of visitors.
It is important to be simple and direct. Metrics can be used to identify successful areas where you spend the largest efforts. You can wean your business away from the one-time customers with session analysis. Key Performance Indicators can be applied to work branding and site usage.