Web, Website and Web Page Optimization for the Search Engines.

Website optimization is optimizing your website to be on the main avenue on the World Wide Web.  It is like standing in front of the billions of Internet users that access the World Wide Web everyday and search through Internet browsers.  It is optimizing your website to be search engine friendly and achieving top positioning in the search engine ranking results.

Business owners and affiliates have become aware of the importance of being placed high in the search engines. It has made many successful Internet marketers as prior they scraped to make a dime.  There are the leading search engines such as Google, Yahoo, MSN, and Ask search engines along with many underdogs and specialized search engines such as Image, industrial and International.  The World Wide Web is a virtual database of information and websites which continually crawls over websites and pulls relevant and popular sites when a user searches for information using keywords.  Therefore web page optimization is everything in being acknowledged in the search engines.

Web site optimization is part of search engine optimization.  Search engine optimization is the strategic planning of your Internet business with the beginning of optimizing your website.

Web site optimization is taking your website and redesigning or reconstructing it for search engine optimization or web optimization. This is done through carefully creating its content for each web page and the keywords for each web page and repositioning them in crucial areas within the content of the web page and HTML and related coding to increase the websites relevance in the search engine to specific keywords and to eliminate barriers in the indexing activities of the search engines.  These techniques are crucial for the search engines. Web page optimization will be performed on each web page individually.  Keywords that best describe your website or product will be chosen and the best relevant content for the search engines will be included on each web page.  This will optimize your site in the search engines.

Graphics, HTML codes and animation can add interest to even the dullest of the websites. However, as these increase in quantity, the sites uploading capacity is severely affected.  Hence Extreme HTML Optimization (EHO) techniques need to be indulged in to get your site interesting as well as fast loading. The basics of EHO are less is more, as advocated by web optimization gurus Jakob Nielsen and Jeffrey Veen. It is common knowledge that the attention span of users is quite short. If the page does not load in as few as 8-10 seconds, the user will click on the next or back button. The most ideal response time would be less than one second; however with the current bandwidth of average 56 kbps, it is impractical for the site to load. 8-10 seconds may seem possible, but what would this mean from the page size point of view. It would mean a page size of 30 – 40 Kb. This is where EHO can be really useful. EHO is an attitude rather than a technique. Every byte counts when it comes to a website’s performance. The essence is to use a minimum amount to get the page working and validate a required. In the process of HTML optimization, the HTML file size is minimized so as to maximize the speed of page display. A typical web page will contain numerous characters such as spaces, comments, returns and some other redundant attributes which can be omitted without affecting the appearance or content of the webpage. In other words it is web page optimization. Unfortunately EHO may not work for every kind of site. While designing a website, balancing between the bandwidth and the beauty of the site is essential. Only a skilled and experienced web designer can walk the fine line of appearance with functionality, to craft pages that not only appear good but load quickly. It is indeed a skill that the WYSIWYG HTML editor cannot provide. Overzealous designers promulgated by high-end how-to and WYSIWYG HTML editor cook up bloated pages that affects the web site optimization.

Animated GIF images are another factor that can affect web optimization of any site. Animated images make reading fun on the otherwise dull sites. Due to this animations have spread across the World Wide Web like wild fire. The other reasons are animations are easy on the servers, easy to make and incorporate into the sites and are ideal as small animations. However the secret lies in finding animations that are designed with browser-friendly aspects and are smaller in size. Even the smallest possible animation can help glue the visitors to your site. You will need thorough knowledge on developing these animations or you can take the help of experts, but remember to keep the size low and speed of site upload quick and fast.

Resources for online software sites that can help you with animating your site:

  • ImageReady 3 from Adobe Photoshop
  •  Xara 2.0, SuperGIF 1.0,
  • Fireworks 3.0
  •  Ignite 1.0
  •  Ulead GIF Animator 4.0,
  • WebPainter 2.0
  • and many more

These sites are chargeable and hence you may want to use it with caution. Remember that as far as animated GIF images are concerned, the smaller the color palette, smaller the file size, even with multi-framed images. The popularity of graphic tools is increasing. Many software firms are helping streamline the process of web optimization with regard to web graphics. This allows smaller file size without compromising on the apparent quality. Even browsers like Explorer and Netscape have incorporated these into their graphic formats so that the user by using plug-ins like PMG, PMP, SPIFF and other superior formats can supersede GIF and JPEG to make way for good quality animation with fast uploading speed. In fact the latest trend is to use mathematics in graphic revolution. Flash from Macromedia and Bravo from Adobe use scalable anti-aliased graphics and fonts that have increased complexity and smaller files. Web designers can gain website optimization by carefully choosing the colors of the animation, reducing the number of colors used, and influence histograms to create effective graphics that can load speedily, hold the interest of the browsers and also have meaningful content.

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