What an SEO Company Should Look For In a Web Designer

Staff Writer: Carolyn Johnson


Date: 7.28.2012




As an SEO company, you certainly don’t want your web design to go into the wrong hands. Therefore, your next web designers will have to impress you in several different ways. After all, web design isn’t just about making your website look good, but also about bringing functionality in a way that your intended audience will understand. This means that you’ll have to do some digging to find the web designer that’s right for your SEO company.


There are several factors to consider when looking for a slam-dunk web designer, and one of them includes references. Your prospective web designer may have a dazzling resume, but even more reinforcement comes in the form of reputable professionals who will also go out of their way to back up the web designer’s work. Any web designer with a good track record that’s worth checking out will have references.


When checking up on references, you should also check out the designer’s previous work of various websites. The best web designers out there will consider your targeted audience traffic and how to haul them in just as much as they will the aesthetic value of the site, so ask the references about how much the designer knows about trafficking.


Also ask your references about the designer’s timeliness. If a designer takes months to complete a website or pushes past the deadline, you may end up losing valuable traffic. Bottom line, if previous customers love working with this web designer, then chances are so will you.


Check on the rankings of the web designer’s previous web sites. Check out the page views of each previous client’s websites. If those websites are seeing dwindling numbers, then you’ll probably need to find another web designer.


Ask your prospective web designer about their credentials. Examine the resume for its strengths and track record. Interviewing multiple web designers and choosing between resumes for the best fit is likely the right path for you to take.


It also helps if a web designer as market knowledge particularly in your industry. If you have a food recipe website, for instance, having a web designer experienced in building culinary or agriculture websites could be valuable, as they understand your target audience, as well as how to attract them to your site. If the designer is already familiar with the audience you’re aiming at, he or she will likely fix you up with a killer website to bring those numbers in.


You want to bring a web designer with great expertise, but in order to be a good team player, your web designer also needs to excel in communication. You want a web designer that will share your vision and is willing to work with your towards that end. A discussion and flow of ideas between you and the web designer is healthy.


Businesses today simply can’t survive without being able to market themselves on the internet. That’s why it’s so important to carefully select the best person to be your web designer.


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