Staff Writer: Carolyn Johnson
As the Internet constantly expands to introduce increasingly more content, the attention span of average Internet users gets shorter, as they jump from one website to another with little thought. Search engine optimization and SEO services know, however, that a great blog is just the way to keep an Internet user interested enough to stay and read your content.
But blogs are about more than just great content, but its usability, feel and aesthetics. There are several tips you can use to bump up the quality of your blog to attract more visitors.
First of all, your blog should be easy on the eyes. Use your palette instinctively in order to avoid color clashes that detract from the content of your blog. Use colors that match well; you may need to consult a color wheel for related colors that go well together.
Your blog should also appear clean and neat, with lots of spaces in between to let the eyes wander. If you have a Tag Cloud near your blog’s content, they’re likely too distracting for a reader.
Make it easy for a reader to search for your content by categorizing your posts in alphabetical order, or by most recent. If it takes a reader too much time to figure out how to use your blog’s website, that’s a guaranteed “adios” from plenty of readers. Be sure that all links work well and that pages loads aren’t slowed down for any reason. Keep load times in mind if your blog contains lots of images. Test your pages with Internet test tools that measure how fast your pages load.
Decide upon a font size and style that is both readable and reflective of your brand’s visual style. Most search engine optimization and SEO services usually agree on anywhere between 12 and 14 size fonts. Don’t alternate your font sizes frequently throughout your blog; otherwise, it will look chaotic and sloppy.
Especially with blog entries, avoid fancy font styles like your life depends on it. Instead, look into web-safe fonts that will appear on just about any computer, including Helvetica, Arial, Veranda and Tahoma. The previously named fonts are sans serif, or fonts that don’t have serifs or embellishments at their ends, making it easy to read on computer monitors.
Paragraphs should not be lengthy, as to capture the interest of your reader. Since your reader likely won’t parse through a huge chunk of text, break it up into easy to consume paragraphs contain a maximum of six lines.
If possible, use lists to make your content ever more readable. Bullet points and numbered lists are both great options; however, numbered lists should generally be used for either a counting down listing or a how-to list with a procession of steps. Bullet points, on the other hand, can be used as a general list of no particular order.
Make the width of the reading area narrow by narrowing your column width. A reader’s eyes go at a much faster pace in tighter spaces, which has always held true even in the newspaper column tradition.
These tips on improving the aesthetics and usability of your blog will contribute greatly in improving your traffic.