Choosing the best set of keywords is the most vital aspect of on line marketing campaigns. Considerable time and planning is required during campaign set up so that the websites can research the best keywords for optimum web traffic. It is good idea to select more specific keywords than general ones as such keywordsattracts a relevant set of visitors to the website and is also likely to be cheaper. After selecting the keyword phrases, the type of keywords matching with the reputedsearch engine like Google also has a major impact on client’s “click through rates”. Keyword analysis helps the website owners to discover and develop untapped market niche. They gain inspiration from accurate application of keywords while launching new products and create compelling content that differentiates their site from run-of-the-mill websites.
The application of keyword research tool helps the client’s business to grow and they gain clear advantage over their competitors. Keyword analysis is the process of locating words and phrases that potential customers use on-line. Web users type into search boxes keywords that are subconsciously influenced by language, locality and their culture. Keyword research also suggests the categories that need to be developed by gauging their importance in relation to others. Without keyword research the web owner is bound to miss various business opportunities that could have been their “take”.
As keyword research is an ongoing process, it is necessary to build a weekly schedule to gain a deeper understanding of the market at large. It also ensures that the web clients spot the emerging trends and new profitable niches before their competitors. Using keywords with high search volume and low level of competition brings search marketers instant profit. Finding such money making keywords quickly and easily, while executing them effectively, has revealed how on-line marketers make profits speedily. The new keyword competition metrics usually point to the number of searchers and their search volume. The two exciting metrics are :
- In Anchor and Title (IAAT) that measures the level of serious competition for each keyword.
- Keyword Effectiveness Index (KEI) calculated with a new formula that locates the keyword most likely to give the web owner good return on investment (ROI). KEI is based on both the number of searches (popularity) for a keyword and the level of competition for the same.
It is important to find the level of serious competition in Anchor and Title among different websites while using the same keyword. An Anchor Text Link containing a keyword is the most powerful criteria for a page to have when competing on search engines for that particular keyword. Additionally, using a keyword in one’s web page Title Tag is equally important for a web content where the inbound link is “off the page”. This feature helps that particular keyword to perform well on search engines which are trying to locate that specific search term. It appears that when a web page has a keyword in both the Anchor Text of one inbound link and on its page Title Tag, there is a high chance of the page being well optimized. This guarantees that search engines would tap that particular page which subsequently help its ranking in the search results page.
Once the web owner has successfully honed in on potential and profitable keywords, it is beneficial to use Keyword Effectiveness Index for a high search volume and competition ratio. This method helps in locating the money making keywords which attract a wider clientele and relates to expanding business wherein the web client can offer exactly what the on-line customer wants.