Staff Writer: Carolyn Johnson
Google Penguin has been leaving lots of webmasters, business owners, and local SEO companies scared. Many websites have been adversely affected by Google Penguin, mainly because of shady link building strategies and keyword-stuffing that Google had never approved of to begin with and are just now starting to penalize.
If your site has already taken a dive in the rankings thanks to Google Penguin, you’re probably doing whatever it takes to clean up your website in order to resubmit the site for Google’s consideration. If you’re lucky enough to have not yet heard from Google, you just might down the road if you know you have unnatural links.
As a result of Google Penguin, local SEO companies are likely rethinking their content marketing strategies. After all, who knows what other big changes will come down the line as a result of Google’s ever-changing algorithms? Because of these changes, some have even said article marketing is a dead art. You need not worry about such naysayers, as content marketing will still remain the heart and sole of any good internet campaign. You just have to do it ethically and naturally.
There are thus several facts you should be aware of in order for your content marketing campaign to stay alive in the shadow of Google Penguin.
Google Penguin doesn’t tolerate what’s called “article blasting” as often anymore. These programs blast your article on different directories all over the internet, garnering you more traffic from a variety of sources. If you send an article to thousands of places at once, this will send a red flag to Google trackers and it will be deemed a spam activity. Particularly if these directories have nothing in common with the article’s subject matter, Google will likely to put the hammer down on this practice.
Under Google Penguin, you should be more selective about where you choose to guest post. Submitting a guest post to any and every blog or site that will have you will be interpreted by the Google tracking spiders as spamming. So instead, be sure to inspect the quality of the site before posting relevant content.
You should also be choosier about where you distribute your articles. Do your research and list a number of high quality, authoritative sites through which you can post your content. Focus on high quality directories over sending to a ton of directories. Quality supersedes quantity in this case.
The quality of the articles themselves will also have to pristine if you want to fall into Google’s good graces. Writing high quality articles, of course, will also have to take more time and research, as opposed to grabbing a keyword-stuffed, over-linked article from the ether. You may want to hire a marketing PR firm that has in-house writers to create good quality content for your site.
Along with the requirement to publishing great content, you will have to also consider the Google Panda algorithm changes, not just Penguin. Fortunately for webmasters, Panda is not a difficult algorithm change to follow. You simply have to publish informative and original articles.
In order to get away from Penguin’s bad side, all you have to do is consider the very point of content marketing: to publish and distribute great content that users can learn from.