Staff Writer: Jessica Rennie
Although the finished project can be impressive, it is usually the building blocks that were used to make the project that make it so great. For example, take a pastry. A French master chef will use the best and finest ingredients she can find to produce that perfectly flaky, yet soft and golden pastry. As an amateur cook at home, you might be using a mix bought from the store with most of the recipe already premixed. While it will still produce a yummy pastry, it won’t be the same likeness to one found in a French bakery. And if you are adventurous enough to try making the baked goods from scratch, you may end up using ingredients that are not top of the line or substituting in other ingredients when you don’t have the specific ingredients that the recipe calls for. The point is, no matter what you use, you still produce the same results but the finished projects will not be exactly the same. The type of ingredients, or building blocks, matter and effect how great the final product comes out.
In the Internet and website world, the building blocks are links. Links – good, bad, and everything in between – makeup the Internet and connect websites to other relevant websites. Every website has links but, like the pastries, how rich and relevant these links are what determines how great the website is.
Behind every masterpiece, be it a pastry or website, is the creator. With pastries, it is the master chef and her staff. With websites, it is the web page owner and his staff. The master chef and web page owner run the show, call the shots, and makes sure the final product is satisfactory. But it cannot be done without the support staff working under them. The kitchen staff works to mix the ingredients, keep the space clean, do the dishes, and all the other unsavory tasks that come with the joy of cooking. The web page owner will have staff that edit his page, look for mistakes, get advertisements, and so forth. A wise web page owner will also have another member as part of his team to ensure a great final product: an SEO company. SEO, or search engine optimization, is what builds links to your website. A good SEO company in California will use only the best and most relevant links much like the master chef would only use the finest ingredients. California search engine optimization is the final building block to make a website truly stand out from all the rest.
When a chef goes to the market for groceries, she will pick out only the freshest and top ingredients. The same should go for choosing one of the top marketing firms in Los Angeles. When every detail counts, you don’t want your downfall to be having bad links that do nothing for your website. You want to make your site better than all the others out there on the Internet and you can accomplish this by hiring only the very best. By doing this, you can create the perfect French pastry. Bon appétit!